Club Coach Program

Role of Club Coach

  • build rapport with the club leadership and members
  • observe and analyze the club environment, then assist the club in generating solutions
  • help the club develop a plan with goals for improvement
  • make it possible for the club’s officers and members to implement the plan
  • instil enthusiasm, fidelity and a sense of responsibility for the club’s future.

Goal of Club Coach

  • To help a struggling club achieve Distinguished Club status or better.
  • Coaches are not members of the struggling club.
    This outsider perspective allows the coaches to view the club objectively.
    They may join the club after being assigned.

Something to shout aboutThe search continues ...!

  • Are you working towards your Advanced Leader Silver designation?
  • Do you have the skills and commitment to be a club coach and help a club overcome its membership challenges?
  • Are you someone who is keen and experienced who would enjoy the rewarding experience of being a coach?
  • If your answer is “YES!” to one or more of these questions, we want YOU!


  • Numerous opportunities to speak
  • An opportunity to expand your communication and leadership skills
  • Contribute to a club’s success
  • Obtain new ideas to improve home club meetings
  • Earn credit towards an Advanced Leader Silver
  • Build new friendships
  • Develop new skills and talents
  • Share your experiences and skills for the betterment of others
  • Because you want to
  • Because the district and our clubs need committed, seasoned individuals like you!

Struggling Clubs, let’s talk

  • You are not alone
  • We are here to help you
  • 30 clubs in our District are eligible to receive help
  • Have your meetings dwindled down to 12 members?
  • Are the meetings boring and the same 5 people leading?
  • Bring life back into your club!

Request a club coach

Club Presidents, with 12 members or less in their clubs who would like help from a club coach, or have the name of a possible club coach for appointment, should contact either their Area Governor, Club Coach Committee Chair, or District 61 Governor

What Club Coaches Need to Know about Rebuilding

These training tips are directed mainly to officially appointed Club Coaches. They may also be adapted for use by Toastmasters rebuilding their own clubs using a High Performance Leadership program, for example.

The need for Club Coaches

More than half of the clubs in District 61 have a regular habit of successfully serving their members’ needs by helping them achieve their communication and leadership goals, and by providing a supportive club climate. These clubs are recognized by Toastmasters International as Distinguished clubs. Unfortunately, many other clubs fail to do so, mainly because they lack membership strength.

The objective of the Club Coach Program is to provide the tools to rebuild low-member clubs. A Club Coach works with a club having 12 members or less. About one-quarter of District clubs need Club Coaches. Another quarter of our clubs need to recruit more members to fill all meeting roles and develop a strong club. The tips outlined below can be used to strengthen membership in all clubs.

Coaches are Toastmasters who are not members of the struggling club and are not currently familiar with the club or its members. This outsider perspective allows the coaches to view the club objectively. Although Coaches can’t be members of the club at the time of appointment, they may join the club after being assigned.

Your goal as Club Coach is to help a low-member or weak club become a Distinguished club. Club Coach assignments are made by the District Governor on the recommendation of the Club Coach Committee.

What does a club need to be successful?
An ideal successful club has:

  • enough members to fill all roles at meetings
  • manual speeches that allow members to grow and earn educational awards
  • trained club officers and efficient club administration
  • effective evaluations that motivate members to keep on growing.

The following quality factors also contribute to a healthy club climate:

  • regular meetings (no cancellations, guests are always received)
  • meetings that begin and end on time (respect members’ time)
  • full agendas (interesting, lively meetings)
  • fun
  • respectful
  • friendly
  • supportive.

A quality club needs to adopt a member service perspective. The Club Coach Troubleshooting Guide Club Coach Troubleshooting Guide provides a handy checklist of factors that contribute to a healthy club climate. Use it to make a personal evaluation of how well a club measures up to an ideal club. Exercise caution in sharing your assessment results with the club members. Be gentle.

How to motivate people?
As Club Coach, you need to recognize that you are not a member of the club. Their vision for their club may not match yours. When in doubt, ask them. An effective Club Coach needs to be aware of when to lead from behind and when to keep silent.

The first step is to build a rapport with the club leadership and members by:

  • observing and analysing the club environment
  • building rapport
  • instilling enthusiasm, fidelity and a sense of responsibility for the club’s future
  • gaining the respect and trust of the members by setting a good example
  • showing appreciation for members’ contributions and accomplishments.

The next step is developing a roadmap to club success by:

  • helping the members identify goals for improvement
  • building consensus
  • emphasizing that only through teamwork will the club succeed
  • helping members design an action plan for achieving club success
  • helping the club’s executive and members implement the plan
  • matching skills to jobs in the action plan; people like to do meaningful work.

How much of my time is involved?
Your time is limited. Define core goals and focus on them. Omit extraneous details. Enlist the help of others. Set a deadline for carrying out your action plan. A well-conceived action plan concentrated over four to six months is more likely to achieve satisfying results than a protracted one over a longer period.

You can save time by:

  • developing a Club Success Plan as a means to measure progress toward your goals
  • limiting your visits to the club in person to about two a month
  • staying in touch with the club executive between meetings through email, telephone, skype, texting or other media
  • enlisting the help of other experienced Toastmasters to assist you
  • recruiting a second Club Coach to share the load
  • encouraging participants in the Club Aides Contest to present the educational speeches on how to be a successful club
  • setting a six-month target deadline for getting the job done.

What’s in it for me?
Serving as Club Coach is your opportunity to develop and grow as a leader. You can increase your work skills and human capital worth by:

  • having additional opportunities to give speeches and receive evaluations
  • enlarging your personal network and support group
  • developing team-building skills
  • expanding your leadership know-how
  • increasing your proficiency as a facilitator and negotiator
  • developing diplomatic dexterity
  • sharing your expertise
  • investing in the future of Toastmasters
  • earning credit toward your Advanced Leader Silver (ALS) award.

For more information, contact the Coach Committee Chair at this address: