Club Coach Program

Club Coach – An Opportunity for Leadership Excellence

More than half the clubs in District 61 regularly serve their members’ needs, contributing to membership growth as each satisfied member tells two friends, and contributing to member retention as satisfied members stay longer. These clubs are recognized by Toastmasters International as Distinguished clubs.

What an Ideal Club looks like?

The Club Coach Troubleshooting Guide  provides a handy checklist of factors that contribute to a healthy club. Use it to evaluate how well a club measures up to the ideal. Feel free to use it at any club:

  • a member service perspective.
  • trained club officers and efficient club administration
  • regular meetings (no cancellations, guests are always received)
  • meetings that begin and end on time (respect members’ time)
  • enough members to fill the agenda and fill all roles
  • manual speeches that allow members to grow and earn educational awards
  • effective evaluations that motivate members to keep growing
  • interesting, lively, fun meetings
  • respectful
  • supportive.

Your Club has 12 or Fewer Members?

For clubs with 12 or fewer members, the Club Coach Program provides the tools to implement the conditions that cause membership growth and retention. These tips can strengthen membership in all clubs.

  • you are not alone
  • we are here to help. Asking for help is a sign of strength, not weakness
  • have your meetings dwindled down to 12 members?
  • are the meetings boring and the same 5 people leading?
  • bring life back into your club!

Request a club coach.

Club Presidentsmembers, who would like help from a club coach, contact your Area Director or Club Coach Committee Chair at:

Motivating People as a Club Coach?

Club Coaches are Toastmasters who are not members of the “struggling” club and are unfamiliar with the club or its members. This outsider perspective allows the coaches to view the club objectively. Although Coaches can’t be members of the club at the time of appointment, they may join the club after being assigned.

  • To help a club with 12 or fewer members achieve Distinguished status or better.
  • Coaches are not members of the club. This outsider perspective allows the coach to view the club objectively. They may join the club after being assigned.

As a Club Coach, you are not a member of the club. Their vision for their club might differ from yours. When in doubt, ask them. An effective Club Coach is mindful of when to lead from behind and when to keep silent.

8 mins with Carol Prahinski - How to Become an Exceptional Club Coach:

First steps

  • build rapport with club leaders and members
  • observe and analyze the club environment
  • invite club leadership to generate ideas
  • help the club develop an improvement plan with goals
  • make it possible for the club officers and members to implement the plan
  • gain the respect and trust of the members by being the example
  • be enthusiastic; it spreads
  • instill a sense of loyalty and responsibility for the club’s future
  • show appreciation for members’ contributions and accomplishments

One hour webinar - Carol Prahinski - How to Become an Exceptional Club Coach

 Next steps

  • develop a roadmap to club success by helping the members identify goals for improvement

  • build consensus
  • emphasize that only through teamwork will the club succeed
  • help members design an action plan for club success
  • help the club’s executive and members implement the plan
  • match skills to jobs in the action plan; people like to do meaningful work.

More Techniques to Be an Exceptional Club Coach, Part 1 and 2:

Techniques to be an Exceptional Club Coach

How to Be an Exceptional Club Coach, Part 2

What’s In It For the Club Coach?

Being a Club Coach is an opportunity for personal growth as an influencer, a mobilizer, a guide.

  • more opportunities to speak and receive feedback
  • increase your proficiency as a facilitator and negotiator
  • develop diplomatic dexterity
  • expand your communication and leadership skills, especially team building
  • obtain new ideas to improve your home club
  • earn credit towards an Advanced Leader Silver (ALS) recognition
  • learn how to enlarge your personal network, support group, and form new friendships
  • share your experiences and expertise for the betterment of others
  • invest in the future of Toastmasters

How much of my time is involved?

Your time is limited. Define core goals and focus on them. Omit extraneous details. To save time:

  • develop a Club Success Plan to measure progress toward your goals
  • limit your in-person visits to the club to about two per month
  • stay in touch with the club executive between meetings through email, telephone, Skype, texting, or other media
  • enlist the help of other experienced Toastmasters
  • recruit a second Club Coach to share the load
  • set a six-month target for getting the job done.

Opportunity knocks. The next step is yours...

Are you keen, experienced, and would enjoy the rewarding experience of Club Coach, guiding a club to overcome its challenges? If you answered “YES!” we want YOU!

Club Coach assignments are made by the District Director on the recommendation of the Club Coach Committee. For more information, contact the Coach Committee Chair at:

Club Coach Resources